Naranja E-commerce Platform

Northsouth collaborated with Naranja, a trendy fashion retailer, to design and implement a cutting-edge e-commerce platform that captures the brand’s unique aesthetic while delivering exceptional user experience and conversion rates.

Project Overview

Naranja needed an online presence that would reflect their distinctive brand identity and provide a seamless shopping experience. Our team designed a visually striking, mobile-first e-commerce solution with streamlined checkout processes and personalized recommendations to maximize engagement and sales.

Technologies Used

• Shopify Plus for e-commerce infrastructure
• Custom theme development with Liquid
• Advanced product filtering and search capabilities
• Integrated CRM for customer management
• Analytics suite for tracking user behavior and sales metrics

Results

The new Naranja online store has delivered exceptional performance:

• 85% increase in online sales within six months
• 53% improvement in cart-to-checkout conversion rate
• 32% increase in average order value
• 28% reduction in cart abandonment
• Seamless integration with inventory management systems
• Enhanced mobile shopping experience with 65% of sales now coming from mobile devices